Bright Idea
Use Your Head
PATRICK MCIVOR, owner of
Patrick McIvor Color Studio in
Bethlehem, PA, and Studio Two
in Allentown, PA, has created
a booklet called
50 Ideas That
Make Your Hair
Better, designed to
bring in new clients
and promote his
business. The booklet
contains 50 tips in the
categories of haircolor
and shine, conditioning, styling,
healthy hair, curly hair, volume and
body, special occasions, travel and
updating your hair. In addition,
it provides information about
each stylist in his salons and a 20
percent discount coupon for new
clients. “We give them to guests
before they leave so they can share
them with their friends, as well as
distribute them at places like gyms,
restaurants, stores and churches,”
McIvor says. —L.A.
PRIVACY, PLEASE
EVA SCRIVO SALON
The newest beauty destination in
Manhattan’s Meatpacking District,
known for its hip nightclubs,
trendy eateries and cutting-edge
fashion boutiques, is Eva Scrivo’s
eponymous salon, complementing
her flagship location on Bond
Street. The 5,000-square-foot
second-floor loft space, located
in a former warehouse, boasts
beamed ceilings, original columns,
espresso-stained oak floors and
vintage Venini chandeliers. The
waiting area, separated from the
styling space by chain mail curtains,
features custom suede benches
and a Macassar ebony and marble
front desk. Despite the large size,
the salon feels intimate, thanks to several private areas, including a pedicure room and a 750-square-foot
lounge with a movie screen and projector. “It’s a unique concept for a salon,” Scrivo says. “The lounge
can be used for private events, bridal parties or other groups getting services at the salon. It’s also offered
to our VIP clients at no extra charge for their own events.” Services include cuts, color, styling, extensions,
thermal reconditioning, manicures and pedicures, eyebrow shaping and makeup, while the retail boutique
is stocked with haircare and skincare products, in addition to Scrivo’s own line of fashion accessories.
“Clients absolutely love it,” Scrivo says. “The most common sentiment expressed so far is how beautiful,
private and unique the space feels.” —L.A.
IT’S IN THE CARDS
Jeffrey Koket, owner of Salon Oasis, applied careful thought into the design of his
meditative business card. The teal blue and white color scheme, coupled with a fade
effect, makes the mirrored logo more pronounced. To create an exotic appeal, Koket
used the Myriad font in white over a blue background. The back of the card is a reverse
image of the front, with a white background and a blue logo. “The reflection motif
brings out the inner desires of my clients,” Koket says. “Their fantasies of being young
and beautiful can come to life in my salon.” —J.H.
Tangles of Evans
INTELLIGENT DESIGN
in Evans, GA
CLUTTER CONTROL
As the saying goes, appearance is everything, and that’s especially important in a salon setting. An organized
workstation, for example, is not only more visually appealing to those sitting in the chairs, but it can also help stylists
perform their best work. “It makes the job easier if you know where things are and don’t have to spend time searching
for your brushes or products,” says Jason DeSantis, regional manager for Takara Belmont’s New York City showroom. “If
your salon is organized, it will give a more professional appearance that leads clients to think your services will be just
as neat and precise.” DeSantis gives us his tips for eliminating workstation clutter.
Be prepared. “Know what services each client is getting so you can have everything ready in advance,” he says. “You
should only keep out the products that you’ll need for that particular client.”
Design to fit. If you’re starting from scratch, DeSantis stresses how important it is to consult with your designers.
“Stations can be customized based on the salon’s needs and wants, ensuring that you have the proper amount of storage,” he says. Whether it’s
a certain number of drawers or shelves—or even deep mirrors with storage space—it’s essential to know both your space and what you require.
Use alternative storage solutions. If brand-new stations aren’t in the budget, DeSantis suggests purchasing some inexpensive work carts to
help stylists stay organized. Also, store nonessential items in closets and basements to cut down on unnecessary clutter.
For more information, visit
takarabelmont.com. —L.M.
