The French Connection
L’Oréal Professionnel invented modern haircolor 100 years ago,
but they haven’t rested on their laurels.
To celebrate
a century of
beauty, L’Oréal
Professionnel
staged five major
events in cities across the
United States, and they’ve
got a lot to celebrate. Since
the company was founded in
1909, L’Oréal Professionnel
has become the number-one
color brand for more than 1
million hairdressers worldwide.
Today salon owners can
also take advantage of a
variety of programs designed
to improve their technical
skills and drive business into
their salons. In the heart of
Manhattan is the L’Oréal
Professionnel Soho Academy,
an advanced learning center
dedicated to the salon
professional. Each season the
calendar is packed with guest
artists bringing innovative
and fresh ideas to keep this
industry moving. Additionally,
a number of in-salon design
events are available to help
you create marketable
haircuts and designs based
on the latest interpretations
of fashion. Stylists can also
take advantage of in-salon
CLOCKWISE, FROM TOP LEFT:
An early ad; celebrating 100
years of hairdressing history;
a point-of-sale postcard that
offers clients a free blow-out
with the purchase of any Texture
Expert styling product
color events that provide the
opportunity to learn more
about color techniques
and theory.
The company’s Elite
Loyalty program is one of the
best in the industry. You will
earn points for every dollar
spent on L’Oréal Professionnel
products, points that can
be redeemed for education,
product, salon merchandising,
professional tools, electronics
and travel. Reach the Black
Level, which is given to salons
that purchase $25,000 or
more per quarter for four
consecutive quarters, and
you’ll receive exclusive benefits
like two complimentary
tickets per year to the Soho
Academy, two complimentary
tickets to Strictly Business and
one complimentary in-salon
education class per year.
To better support its salons
during the current economic
downturn, the L’Oréal
Professionnel Elite Program is
offering Recession-Proof Retail
Incentives, including tickets
to regional Expert Recession-Proof Retail Classes, access
to the Elite Business-Building
Web site and Recession-Proof promotion tools for new
account orders of Serie Expert
and Texture Expert. Benefits
include new user kits and
double point rewards during
the first year.
1909
L’Oréal
Professionnel,
which was
founded in 1909,
actually invented
haircolor as we
know it today
in 1907.
1952 1974
Creates the Introduces
level system, the CreScendo, the
common language first liquid-to-for haircolor today. gel emulsion
The very next haircolor that is
year the company ideal for fine hair.
creates the first
crème developer.
1985 2000 2009
Introduces Introduces
Serie New Rubilane
Expert, the patented
first haircare haircolor
Introduces system technology for
Majirel, the first to treat longer-lasting,
cream haircolor the hair’s more vibrant
to treat the molecular reds.
hair’s molecular structure
structure from the from the
core to surface. core to the surface.
