Guy Mascolo was chairman of TIGI Worldwide and TONI&GUY USA. He
was also part of a hairdressing dynasty that began with his father, Franco, and
grew to include brothers Bruno, Toni and Anthony. His death from heart failure
at 65 this May came prematurely, saddening and shocking his family, friends
and those in the beauty industry who had the privilege of knowing him.
The second oldest of five sons, Guy was a gifted hairdresser, but following
in his father’s footsteps wasn’t exactly what he had in mind when he was 14.
What he wanted to do was play football or become a rock star. Still, his father,
who had emigrated to London from Italy in 1958, recognized talent when he saw it and encouraged
his son to pursue a career in the family business. When he was just 18, Guy opened his first salon with
Toni in Clapham, South London. It wasn’t long before they’d opened two more salons there. Then, in
1974, they relocated to the Mayfair area of London, where Bruno and Anthony joined them.
Guy made the move to Dallas in 1983. His brother Bruno joined him there, and the two
began opening salons in shopping malls and expanding their product line. Today their empire
has grown to include more than 400 salons in 41 countries and 28 training academies. TIGI was
recently sold to Unilever for more than $400 million.
While Guy may not have become the rock star he thought he’d be when he was a young
boy, he remained a passionate guitarist who not
only wrote but also produced music. A talented
artist, Guy sold many of his paintings to raise
money for various charities over the years. In 2003,
Guy wrote a book about his incredible family called
The Birth of Toni & Guy. A true Renaissance man,
he is survived by his second wife, Flora, their two
daughters and two sons from his first marriage.
All of us at American Salon would like to offer
our condolences to his family. He will be missed.
2 —Brett Vinovich, publisher, firstname.lastname@example.org
1. Future industry giants Guy, Anthony, Bruno
and Toni (clockwise, from above). 2. Bruno and
Guy with the first prototype for their product
line. 3. Guy as a young hairdresser. 4. Toni and
Guy engage in a bit of swordplay.