At OPI, we take the Professional Beauty Industry, the people who work in it, and the people who benefit
from its services very seriously. We care about their well-being and dedicate ourselves to providing
them with the finest Professional Beauty products available today.

That is why we are so passionate about fighting against the diversion of our Professional products. Diversion takes money away from Salon and Spa Professionals and puts it in the hands of those who are not entitled to it, as well as putting potentially tainted product into the hands of your customers. OPI has spent millions of dollars fighting diversion through product coding, investigative and legal services and litigation, terminations, education, and communication.