Belvedere Partners With
Freestyle Systems
Freestyle Systems has announced that its SpectraLights and
Freestylist Dryer Support Systems will now be available in
Belvedere showrooms across the United States and in Canada.
“Partnering with Belvedere was a perfect fit for us because they
cater to the upper echelon salons, and our product is targeted
to the same market,” said Blair Hopper, president of Freestyle
Systems. “Belvedere also has the capability to incorporate our
systems into their designs, which will be great exposure for us.”
Belvedere, the largest salon furnishings manufacturer in North
America, will showcase the
Freestyle Systems products in
its New York City, Los Angeles,
Minneapolis, Toronto and Fort
Lauderdale, FL, showrooms.
“With this partnership, we will
continue to strive to make the
hairstylist’s job easier while
maintaining a great-looking
The Joseph salon,” said Craig Christianson,
Anthony Salon
marketing manager for
in Glen Mills, PA
Belvedere. —L.M.
Pureology Supports Global
Green USA
Pureology Serious Colour Care, the pioneer in sulfate-free shampoos,
is lending its support to Global Green USA, the U.S. affiliate of Green
Cross International, which aims to help solve world environmental
challenges. “Throughout 2009, Pureology will continue to educate
salon professionals on how to take strides toward a more
sustainable future, beginning with their salons,” says Karen
Fuss-Zipp, vice president and general manager of Pureology.
Pureology is setting the example with its bottles, which
are made of 25 percent post-consumer recycled plastic; its
products, which are 100-percent vegan and contain organic
botanicals and aromatherapy essences; and its sustainable
manufacturing practices. Pureology also encourages salons
to only run the tap while rinsing, use energy-efficient
washing machines, offer filtered tap water and install high-efficiency faucets and toilets. —L.M.
Framesi USA Acquired by
Company President and CEO
President and owner of Framesi Worldwide Fabio Franchina and
Framesi USA CEO Dennis Katawczik have purchased all assets of
Framesi USA from The Colomer Group, effective April 1, 2009.
“Dennis and I are 100 percent committed to continuing and building
upon Framesi’s long-standing reputation of product excellence,
formulation expertise and, above all, an absolutely uncompromised
commitment to the professional hairdresser,” Franchina said.
“Amongst the recent litany of big-business consolidation, this
transition will be a breath of fresh air to the professional beauty
industry.” Framesi was founded in 1945 in Milan, Italy, by Roberto
Franchina and is now distributed in more than 70 countries. The
Pittsburgh-based Framesi USA senior management team is largely
made up of licensed hairdressers. —L.M.
Cinderella Hair Partners With
Miss USA Pageant
Cinderella Hair helped three of this year’s Miss USA contestants
prepare for their big night by giving them long, flowing, pageant-worthy locks. Michele Rae, a stylist at The Art of Hair salon
in Minneapolis and the city’s leading certified Cinderella Hair
extension stylist, was introduced to the Miss USA pageant system
by About Face’s Brenda Torre, the official makeup artist and stylist
to the six state pageants produced by Future Productions. Torre
enlisted Rae because of her extensive Cinderella Hair experience,
and Cinderella Hair agreed to provide the necessary extensions. Rae
applied between seven and eight bundles of extensions to match
or complement the competitors’ base colors. “It’s very demanding
competing at the state and national level,” said Irvin Krauledis,
director of education for Cinderella Hair. “Using our extensions
allowed each pageant contestant to relax knowing she had the very
best hair extensions used worldwide.” —L.M.
Cinderella Hair
Director of Education
Irvin Krauledis;
Alexandra Wehrley,
Miss Wisconsin USA;
Patrice Williams, Miss
Colorado USA; Jessica
Rowell, Miss South
Dakota USA; and
hairstylist Michele Rae
’S NEW ••••••WHAT’S NEW••••••WHAT’S NEW••••••WHA T’S N EW••••••WH
Good Reader
BIOELEMENTS partnership spas
can use the new SkinReading
System to analyze a client’s
skin and determine the best
professional treatment and
at-home products needed.
Online Learning
ANDIS’ Ivan Zoot, who is
sometimes referred to as the
ClipperGuy, gives detailed
guidelines for selecting the
right clipper for the specific
job at hand in a new, six-minute You Tube video.
Skin Saver
MURAD introduces Essential-C Day Moisture SPF 30, a
topical vitamin C product
that offers great protection
against the sun and helps
reduce fine lines and
wrinkles. murad.com
