the business of beauty
FREE WITH YOUR PAID EXHIBIT HALL TICKE T ; SCHEDULE SUBJEC T TO CHANGE
bertaut beauty presents…
chakra personality types
LINDA BERTAUT
SAT April 24 ; 4:00 – 5:30pm Room N236
MON April 26 ; 2:00 – 3:30pm Room N237
Knowing the motivations of each personality type will
assist you in hiring and placing your staff in the best
position to enhance the entire ambiance of your salon.
Attendees will learn:
; Which personality types are best to manage,
to work on clients, to sell products and more
; What motivates each personality type and the
potential limitations of each
; Guidelines to determine where someone fits on
the Chakra personality scale
about linda ; Author, Esthetician, award-winning beauty
expert, and Reiki Master, Linda Bertaut is a contributing author
for Milady on “Alternative Therapies for Estheticians.” As the
founder of Bertaut Beauty, Linda has introduced “Energy
Make-Overs” to the industry.
empowering you
consulting & training presents …
the magic of service:
how to exceed expectations
DEB HUNT
SAT April 24 ; 12:00 – 1:30pm Room N236
What do clients really want? Things are changing and
we need to be aware of what clients really want and
expect from us as salon/spa professionals. Learn how to
serve your clients in a new way so they are satisfied and
happy to spend their money with you.
digrigoli companies presents…
booked solid
PAUL DIGRIGOLI
SAT April 24 ; 2:00 – 3:30pm Room N237
SUN April 25 ; 2: 30 – 4:00pm Room N237
MON April 26 ; 10:00 – 11:30am Room N237
In this class you will get the tools and skills you need
to increase your clientele.
Learn:
; The four reasons clients leave and four reasons
why they stay
; Four ways to increase your sales indefinitely
; How to fire up your creativity
; How to create raving clients
; The three P’s for a full appointment book and
much more.
about paul ; Paul is the owner and president of DiGrigoli
Salon, DiGrigoli School of Cosmetology, and DiGrigoli
Seminars. He has been a successful salon owner and hairdresser for more than three decades and currently operates a
12-chair salon in Massachusetts. Paul is also one of the original
Rusk designers. His peers nominated him as the State Stylist
Director for a two year term.
empowering you
consulting & training presents …
how to plan for success
DEB HUNT
MON April 26 ; 10:00 – 11:30am Room N236
This class is designed for owners and managers to help
prepare for your business success. First, you need to
understand what you must focus on. Then, learn how
to set goals and initiatives for you and your staff that
will set the business up for success. Learning how to
create a plan of action is the key to achieving your
desired results. You can only a hit a goal that you set!
about deb ; Deb Hunt has experienced success within
the salon and spa industry for nearly 25 years. A technician,
salon/spa owner and now salon/spa business consultant for
almost 10 years, Deb has expanded her career and now coaches,
trains and develops hundreds of salon o wners, managers and
staff to realize their truest, fullest business potential.
gary ahlquist seminars presents…
aggressive marketing to increase
business cash flow
GARY AHLQUIST
SAT April 24 ; 12:00 – 1:30pm Room N237
This class will show you how to create an aggressive
grass roots marketing program that will generate new
clients for a fraction of the cost of expensive advertising.
gary ahlquist seminars presents…
how to tap into the retail bonanza
GARY AHLQUIST
SUN April 25 ; 10: 30 – 12:00pm Room N237
Owners want to know how to sell more retail. What if I
told you that there is a way to increase your retail 3-10
times more without the staff? You can’t miss this amazing class to learn how to tap into the retail business that
is producing hundreds of thousands of dollars in retail.
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