Growth Plan
Offering products and services that address hair loss helps
restore clients’ confidence and boost salon business.
Created to fight temporary,
nongenetic hair thinning, Phyto
Phytocyane Revitalizing Serum
contains viburnum and ginkgo
biloba to stimulate growth,
grapeseed procyanidins to
combat free radicals, soybean
to restructure the hair fiber and
vitamin B6 to encourage keratin
production. phyto-usa.com
DS Laboratories Spectral
DNC is formulated with
Minoxidil, Aminexil,
Adenosine, Procyanidin (B- 2
& C- 1), T-Flavanone, Retinol,
copper peptides, and a
vitamin and mineral complex
to fight hair loss and grow
healthy hair on the entire
scalp. divineskin.com
The Trichology Hair Recovery
System from American
Crew consists of the Hair
Recovery Shampoo, Patch
and Concentrate, which
are formulated with hops,
rosemary, swertia japonica and
silica to promote fuller, thicker,
stronger hair and prolong its
life. americancrew.com
XFusion Keratin Hair Fibers are
an affordable and convenient
solution for clients with thinning
hair who are looking for
immediate results. Available
in eight colors, XFusion bonds
instantly to existing hair and
won’t come off in wind or rain
but can be easily removed with
any shampoo. xfusionhair.com
Bosley Professional Strength
Healthy Hair Follicle Energizer
leave-in drops repair the hair
follicle while supporting healthy
hair function in areas of low
density. Key ingredients include
the LifeXtend complex, a blend
of marine, plant and biogenic
ingredients, and Biotinyl-GHK.
bosleypro.com
Part of Keune’s Care Line
Man collection, Fortify Lotion
stimulates the growth of
healthy hair from root to
end with red ginseng, which
activates the cells to encourage
growth, and caffeine, which
promotes blood circulation and
extends the hair growth cycle.
keune.com
Industry studies show that millions of men and women nationwide are
affected by hair loss and thinning hair, the causes of which include genetic
factors, stress, diet and medical issues. Fortunately, there are a number of
products and services salons can offer their clients to address the problem.
“There’s no cure for hair loss, but we can control it,” says Daniel
Khesin, CEO of DS Laboratories, which manufactures topical products that
combat hair loss and conducts extensive clinical studies on the condition
in-house. “What DS Laboratories does is that we essentially develop
treatments that attack the problem from a very broad perspective.”
DS Laboratories’ Spectral DNC, for example, is formulated to combat
various causes of hair loss and grow healthy hair on the entire scalp,
including the frontal area. The key ingredient is high-grade Minoxidil,
but additional hair regrowth agents including Aminexil, Adenosine and
Retinol boost the product’s effectiveness.
For salons, retailing at-home treatments like Spectral DNC that address
hair loss can attract new clients and also increase revenue. “One of the
advantages for the salon owners is that these products require continuous
use,” Khesin says. “A person who starts using the products will need to come
back regularly to buy them, which has the effect of boosting foot traffic.”
In addition to retail products that tackle hair loss, salons can also add
special services that address the issue. Gavert Atelier in Beverly Hills, CA,
for example, now offers the Nagomi Hair Spa Anti-Aging Hair and Scalp
Treatment, which incorporates René Furterer Triphasic (for hereditary
hair loss) or RF 80 (for reactionary hair loss), depending on individual
hair needs. Intended to provide a relaxing experience for clients while
restoring vitality to the hair and scalp, the treatment is provided in the salon’s
luxurious reclining Takara Belmont Yume chairs using a Balinese massage
technique to open the follicle and increase blood flow to the hair root.
For a more immediate solution to hair loss, Virtual Reality and
Virtuésse (a division of HairUWear) offer men and women nonsurgical
permanent hair solutions that last up to four weeks. The process, which
takes about an hour and is performed by trained salon professionals,
involves the application onto the scalp of an invisible, nondegradable
synthetic “layer of skin” called Dermalens, into which human hair that
is compatible in appearance to the wearer’s own hair is inserted. The
results are remarkably natural looking, and clients can wash, condition
and style their hair as usual.
“Topical and oral treatments work best in the beginning stages of hair
loss, when we want to cut back or eliminate DHT deposits that strangle
the hair bulb,” says Lance Centofanti, innovator of Virtual Reality and
Virtuésse. “In more advanced stages of hair loss, these options are not as
effective. Virtual Reality and Virtuésse are the perfect solution.”
These are just a few of the options available to salons for addressing
clients with hair loss and thinning hair. Here are some additional
solutions you can share with your clients. ✂ —Lotus Abrams
