Screen Play
Buzz Job
A new website that actively markets and rives search engine and social media
users to the nation’s top salons is now up
and running. Created by seasoned industry
professionals, americasbestsalons.com—
along with media partner American Salon—
is dedicated to maximizing online exposure
of the best salons on search engines like
Google and Yahoo.
This unique referral format and
entertainment blog converts web users into
potential clients by leading them into salons
across America. “The foundation of the
business is rooted in listing and promoting
only the finest beauty establishments,” says
Marketing and Editorial Director Stacey Kilfoy,
who notes that a panel of experts individually
qualifies each salon. “The elite salon listing,
when combined with the latest hair, fashion
and celebrity news, creates a loyal database,
while viral video and targeted marketing
Just a stone’s throw away from Macy’s department store in Midtown Manhattan
stands Raika Studio, a Paul Mitchell Focus Salon. The New York City studio was the
brainchild of Kathleen Firth, a Paul Mitchell senior educator, and her brother, Noel, who
grew up in a family of hairdressers. “Raika represents our family tradition in the beauty
business and the long journey we’ve taken to make our dreams a reality,” Firth says. The
full-service salon offers an enticing menu of services that are categorized as Appetizers,
Entrees and Desserts. The Appetizers feature an assortment of Lather Lounge treatments
such as Power Surge for color-treated locks or the Lemon Sage Treatment to zest up
fine hair, all of which come with a relaxing neck, shoulder and hand massage. Firth’s
Entrees include cuts, long hair design, customized highlights and Great Lengths hair
extensions. “To top it all off, clients can opt to treat themselves to Dessert, which is a
blow-dry enhanced by a two-week sampling of a Simply Smooth Brazilian Blow-Out,
or an Ink Sundae conditioning color service,” Firth says. “We’re devoted to offering
our clients an exceptional salon experience.” —K.D.
NYC Delight
campaigns proactively attract new users,”
she says, “so salons are exposed to more
new clients than ever before.”
From featured salons to stylist spotlights,
americasbestsalons.com affords salon
owners the opportunity to experience
the benefits of consumer editorial and
multimedia exposure they may not have had
access to until now. For instance, those listed
on the site can expect a number of benefits,
including marketing and promotion of hair
services via strategic content that increases
penetration of social media outlets like
Twitter, beauty cross-promotion opportunities,
a secure salon business section and
dedicated customer service concierges to
assist salon owners. “The site also features
pop culture news, which builds a growing
community of salon pros and consumers, and
all the gossip fit to print to keep them coming
back for more,” Kilfoy says. —K.D.
Signature Service
Winter Warmer
The Spa at the JW Marriott
Camelback Inn in Scottsdale, AZ, is
helping guests warm up this winter with
the new Natural Agave Toning Wrap
body treatment designed to heat, firm
and plump the skin. The pampering
one-hour service, which incorporates
products from FarmHouse Fresh,
begins with a body exfoliation using the aromatic Buffalo Greens Citrus Grass Salt
Scrub, containing vitamin E, alfalfa and rice bran oil. Spa-goers then receive a firming
and toning cactus wrap that gently warms the skin as it’s applied. After a full body
and scalp massage with anti-aging Agave Nectar Oil, infused with extracts of agave,
sandalwood, barley and amurense bark, guests are wrapped in warming blankets to
relax. “The Agave Toning Wrap treatment is a warm and cozy delight that focuses on
a natural and organic approach to caring for the skin,” says Kelli Ziegler, spa director.
“The products are formulated with just the right blend of fresh, natural and organic
ingredients to exfoliate, nourish, firm and moisturize the skin.” —L.A.
