The Bright Side
Style trends may come and go as fast as the seasons, but lustrous hair is always in fashion.
Right on cue, Scruples has introduced three new
products to its recently repackaged and color-coded
Pearlscriptives comprehensive product range that
delivers amazing sheen to hair.
Platinum Shine Brightening Shampoo
calls on a violet colorant to neutralize
unwanted yellow tones to keep blonde and
gray hair looking cool, bright and healthy.
The sulfate-free formula, enriched with
shine-restoring chamomile and nurturing
sea kelp extracts, is also fortified with
Scruples’ Protective Barrier Complex, an
essential blend of ingredients designed to
condition and guard against environmental damage.
Beauty pros are likewise taking a
shine to the line’s new Renewal Hair
Therapy Polish. Ideal for use on wet
or dry hair, the alcohol-free formula is
fortified with antioxidant-rich argan oil, as
well as the company’s exclusive Protective
Barrier Complex. In addition to restoring
dry, lifeless strands to their former glory,
the product can be cocktailed with other
Scruples styling products to deliver
radiance and endless styling options.
Rounding out the latest releases is Silk Control
Blow Dry Elixir, whose smooth, lightweight formula
seals the cuticle and imparts a healthy, energized
glow to hair. Formulated with a unique
blend of panthenol, vitamin E and
Scruples’ exclusive Protective Barrier
Complex, the adaptable beauty essential
delivers exceptional style support. Use
a little to create flexible hold or a lot
to reign in frizz and tame unruly locks.
Avatar star Zoe Saldana’s smooth and sleek locks are the work of her longtime
stylist Koji Nakano of Salon Ishi in New York City, who uses Arimino
straightening treatments and René Furterer styling products to transform
the actress’ tightly curled hair. “The secret to any chemical process is in the
details,” Nakano says, “such as working in small sections to get even coverage
when applying product, and again in small
sections when ironing to direct the roots.” Here,
Nakano shares his technique:
1After shampooing and rinsing the hair, prep it for straightening by applying Arimino
Caretrico Treatment, and leaving it on for 10 to
15 minutes, then rinse and towel-dry.
2Protect previously straightened hair with pH Control, a high-acid treatment.
3Starting a ½ inch from the roots, apply the straightening product, Design Direct for Straight 250, in ½-inch thick
slices, then sit the client under low-heat temperature for 15 minutes.
4Comb through the hair and check for elasticity by tying it in a knot. If the knot stays in place, the hair has been processed enough.
5Rinse thoroughly—a must—and towel dry, then lightly spray the hair with Inner Reset Keratin for protection.
6Blow-dry the hair and flat-iron ¼-inch thick slices. Set the iron at about 200 degrees and concentrate on areas of new growth, pulling the iron
through to the ends.
7Apply room temperature neutralizer to the newly processed hair and leave on for 15 minutes. Rinse the hair well and apply Caretrico Moist Bounce
8Finally, apply René Furterer Myrrhea No Rinse Silkening Fluid and Fioravanti Shine Enhancing No Rinse Detangling Spray to the newly
treated hair to condition and boost shine for a perfect blow-dry.
When straightening hair, Nakano offers one more important piece of advice:
“Hair should never be over-processed. If you think a minute more might be
better, don’t. Like in cooking, a little under-done is always best.” —L.A.