Try iT On
Convincing your clients to try out a new haircolor can be
difficult if you’re only using a picture of a model or a small
swatch of hair to show them what the results will look like.
That’s why hairdesignertv.com founder and famed stylist
Vivienne Mackinder created the new Try-Color display,
which lets your clients test
out various shades in the
salon. The stand holds 21
fringe headbands that cover a
large spectrum of colors—six
different shades of blonde,
brunette and red and one each
of silver, pewter and black—
and a mirror for clients to see
how the hues look on them.
The Try-Color kit also includes
a promotional poster, a DVD
promo with a web-ready
version for your salon website
and artwork to promote Try-
Color consultations online
and attract new business.
hairdesignertv.com —L.M.
Good as Gold
golden hues are going to be big for spring, according to
L’Oréal Professionnel Celebrity Colorist Jason Backe,
who is seeing the warming trend among young Hollywood
starlets. “Blondes will be adding golden highlights and
moving away from cooler wheat tones—think reese
Witherspoon,” Backe says. “Brunettes will look for rich
golden undertones and variations throughout, similar to what
i’ve done on Christina ricci.” —L.A.
Sweetest Thing
Jenna rabideau, owner of Halo Salon
and Color Lab in Fort Worth, Texas,
created this edgy two-tone look—inspired
by vanilla desserts—using Phyto Subtil
haircolor. First, she used Subtil Shine
paste lightener on the top section of
the hair and lightened it to a pale yellow
shade. She then toned it using Colour
section of the hair, rabideau used
7. 73 with Oxydant 10 volume to add
visual interest and warm up the model’s
existing level 6 base. “i’m really into pale
beige blondes right now,” rabideau
says. “They’re dramatic but don’t lose
their softness.” —L.A.
Protein Power GKhair just launched its first haircolor system,
Oil Hair Color, which is formulated to improve hair condition, enhance tress
texture, and help achieve long-lasting and shiny color and can be used with the
company’s Hair Taming System and After Care line. The ammonia-free, oil-based, 40-plus shade collection contains the key ingredient Juvexin, a protein
formula similar to the hair’s keratin that penetrates the cuticles to nourish
individual strands and protect and repair the hair during the coloring process.
The haircolor comes in both permanent and demipermanent formulas and is
expected to be available in salons in March. gkhair.com —I. T.
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grApHiC deSign
Two-time Australian Educator of the Year Tracey Hughes
encourages hairdressers to “crush creative confines” in her
latest DVD release, Seasonal Advanced Vol Three. The
instructional video, meant for those with intermediate
and advanced levels of experience, showcases two color
techniques with accompanying cuts. We love the short
graphic look on the cover, which fuses subtle splashes of charcoal gray
and sorbet yellow into a striking platinum blonde tone. Hughes explains how this simple
color technique effectively complements the versatile, asymmetrical cut. To order the
DVD or watch a preview, visit traceyhughes.com.au. —L.M.
